If You're not Online, do You even Exist?
Your online presence matters. Depending on where you're from, it might even matter more than a physical store. Structuring and writing a website is as much of a writing gig as it is a matter of your target audience’s psychology. Knowing when to incorporate storytelling and when selling techniques; when to build your brand and when to convert; knowing how to instruct your audience to do as you want, most often without them even realizing it - all of it comes from the keyboard of a single person. Me!
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