.webp)
The art of crafting a good title can seem elusive but once you understand the nature of titles and what seems to work well in the eyes of readers (and Google), it will be a lot easier to master.
As with many other things, titles can't really fit into a single formula. Everything, always, comes down to your target audience.
Who are you writing for?
Are you writing an article reporting on the news, or are you writing a blog? Who is supposed to read it? Who can be interested in it?
If you have an answer to this question, it may help narrow down the tone of voice you'll express, as well as the type of words and forms you can use.
And if the titles are all about getting a date with your ideal audience, think about what would attract those readers. What do they care about? What do they want?
If you want to learn more about creating your target audience, we've covered that here.
Is it a news article? Is it a blog, column? Not sure? Let's cover some rules for all of them.
If you're writing a news article, the title should have the most important information included. The reader should be able to know what happened, without reading any further.
"A talking elephant says alien invasion is imminent"
This title tells you what happened, (A talking elephant said a thing) and the rest of the news article will deal with the rest of the story. The so-called 5Ws - Who (the elephant), and What (said the thing) were covered in the title, and When, Where, and Why will be written about in the article. (Read more about the 5Ws here.) This is, of course, in case the journalist has the information available.
A news article should always be objective and use facts. The only right way to write news titles is to put the core of the news in the title and explain the rest later on. Unless you're writing an opinion piece, a blog, or a paid article, you should never write about anything other than the facts in your news articles.
Not a creative type? Don't worry. Here's a list of types of titles you can use when you're not sure what to write.
With these ideas, there's no way you won't come up with at least a few ideas of your own! And now that we covered the roles and types of titles, you should be ready to take on your next challenge: getting that date.
Schedule a free call.
Let's Talk
